Culture, with a purpose.
Brands and cultural phenomena become cases for exploring customer behavior, positioning, services, and strategy. The framework is applied to the example, not just mentioned.
For college marketing instructors
Marketing case studies your students actually care about.
Turn the brands and cultural moments students recognize into the marketing concepts they need to understand. Case studies, lesson plans, and classroom activities built to help you teach.
Finding the marketing lessons hiding inside everything else.
Read it the night before. Teach it the next day.
The teaching kits
The story gets their attention.
The lesson makes it count.
A recognizable example is the starting point. The work is connecting it to theory, asking better questions, and giving students a decision worth debating.
Help with the actual teaching.
Learning objectives, a 50-minute pacing guide, tiered discussion questions, and a group activity with debrief notes turn a good story into a usable class session.
Rigor behind the relevance.
Instructor notes, academic references, graduate-level questions, and an alternative example give you ways to adapt the lesson to your students.
Where the lessons hide
Familiar names.
Less obvious marketing lessons.
The subject gets students into the conversation. Your questions help them see beyond it.
Music & culture
Taylor Swift
What can a cultural phenomenon teach us about the relationship between a brand and its audience?
Sports & entertainment
Savannah Bananas
What changes when a business rethinks the experience customers are really buying?
Retail & services
Engineered environments
How do places like IKEA, Costco, and Bass Pro Shops shape the way customers feel and behave?
Explore Marketing Everywhere on Beehiiv for the stories behind the teaching materials.
Open Marketing Everywhere ↗A classroom starter
Try this in your next class.
Put one question on the screen. Give students a moment to think, then ask them to defend their answer with evidence.
Discussion prompt
Find a brand people describe like a person. What personality has it earned?
Or put a brand on trial.
Brand Jail takes students through the charge, the evidence, the strongest defense, their verdict, a parole plan, and what actually happened. Personal dislike isn't enough. They need to show a meaningful brand-management problem.
One colleague helping another prepare for class.
I've worked inside marketing teams and stood in front of marketing classrooms. Knowing the work and teaching it aren't the same skill. Turning a current example into a lesson takes time, especially when you're building a course around everything else on your plate.
That's why I made Marketing Everywhere. It's a collection of teaching kits built around the fun, weird, and practical examples that help students connect theory to the world they're entering.
You bring your experience and your understanding of the room. I want to help with the material.
For your next class
A fresh example.
A better discussion.
Find the stories and teaching ideas on Beehiiv, the home of Marketing Everywhere.
Visit Marketing Everywhere ↗